Hurka or Herka (Ho.Re.Ca) is a term used in the food industry and food service in coffee shops, restaurants and other It is also used in the food industry and stands for “hotel, restaurant and cafe”.
Of course, there are other categories for Horka. Such as “Hotel / Restaurant / Catering” or “Hotel / Restaurant / Dining”. These three fields are offered to their customers.
From the sale of equipment and supplies to the provision of online services to the provision of the best units operating in the Hurka industry.
Unfortunately, the number of Hurka industry activists in Iran and the world is not high. The latest information for the year 2004. Which showed the activity of about 8 million people in the world in this field, but there is still not much information about individuals and companies active in Iran.
What is Horka? To find enough information in the field of food industry services, such as coffee shop, restaurant or hotel, and provide it with the original methods of entering this crowd.
The company usually receives a fee, does the work required to open a food company and provides a roadmap for the development of your business.
This company usually supports your work for up to a year and will help the employer in registering the company and daily work and increasing sales.
Choosing the right Hurka
Choosing the most suitable Hurka can guarantee the success of your business, because people Those who enter the food industry usually have little experience in this regard and this increases the risk of ad
But having a team with experience behind the work, will give useful advice while facing problems that prevent failure and failure It will prevent the success of your business.
Horca refers primarily to research and studies that focus on the quality of customer service and ensure their satisfaction, and is a marketing process that determines services and goods from concept to customer reach. . Hurka contains all four main elements in the direction of marketing:
- Identifies, selects and expands a food product
- Select distribution channels to deliver the product to the place where the customer is available
- Develop and implement marketing and advertising strategies
Determines the price of the desired product